On Unsubscribing

For years I’ve kept a couple of secondary email addresses for e-newsletters, website signups, and other things that require an email address but that don’t really belong in the inbox I use to run my business. I’ve let these addresses —  free accounts from the usual big online players — get clogged with messages that are not quite spam but that typically get deleted without being read.

Starting today I’m going to try something that seems daring in my cautious online world. I’m going to unsubscribe from* some of those newsletters and websites.

It’s daring (to me) because I have held fast to what used to be conventional wisdom: That clicking the “Unsubscribe” button is actually a notification to the sender that they’ve reached a real, live person. And worse, is a signal that they might want to send more messages to a given address. I no longer believe that, at least for legitimate senders. (I’m about two years behind David Pogue in coming to this realization.)

What changed my mind? Continue reading On Unsubscribing

Breaking My Own Rule

For years, I’ve advised people not to do something tech-related. And a few months ago, I did that very thing: I bought a cheap inkjet printer. Allow me to explain why I broke my own rule.

We’ll start with a little background. Not long ago, cheap printers were everywhere. There were free ones, too: When Apple wouldn’t let its retailers discount its Macs—it still doesn’t—catalog sellers, like MacMall and MacZone, would offer free printers with their Macs as an incentive to buyers. A perverse incentive it was: The printer may have been free, but the ink to feed that beast was an ongoing, potentially large, cost. An often-mentioned axiom was inkjet printer manufacturers were following Gillette’s business model: Give away the razors, and make money on razor blades.

With this in mind, I used to advise almost anyone who was shopping for a printer—and who would listen—to look past the cheap/free color printers and go with a monochrome laser printer. This was always my recommendation if the person was printing mostly text. The initial cost was higher, I’d argue, but the cost per page—a much better indicator of the printer’s ultimate cost—was lower.

I practiced what I preached. My first laser printer, an HP LaserJet 6MP purchased in 1995, is still working, but I retired it in 2010 for an HP LaserJet P2015dn because the latter prints “duplex” — that is, on both sides of the paper. (Another big money-saver, by the way.)

So why did I go hunting for a cheap inkjet in 2013? Because I was traveling for 10 days and needed to do some printing while on the road. I didn’t need a printer with a long working life, or that was super-cost-efficient over the long term; I needed something tough and reliable, with low initial cost. I got an HP DeskJet 1055 for $30 at Target, and spent that much again for another set of ink cartridges.

A little about my decision-making process: First I looked for mobile or portable printers, but I found them to be much more expensive than their technology justified. They main reason they’re costly, it seems, is because they’re battery powered. This would be a great feature for a building contractor who needed to print a work order on a job site, but I would be in a hotel room in southwest New York with reliable electric power.

Then I looked at inexpensive inkjet-only printers from online retailers. I had almost settled on the Canon PIXMA iP2702, a well-reviewed machine that I could buy from NewEgg for $30 (with free shipping) and have sent (general delivery) to Chautauqua, New York. (Our lodging wasn’t settled.) Then the HP showed up in a Sunday circular at Target, and a little poking online found it to be a generally well-regarded printer with one critical (to me) feature: the ability to print using just the black ink cartridge. (There I go, trying to save money again.) Plus, by buying it locally I could make 100% certain that it would be where I wanted it, and when—with no snafus and/or finger-pointing between USPS and a third-party carrier. The printer in its protective box took up fully half of a very large suitcase. (Fortunately, we were otherwise packing light — and flying Southwest, which doesn’t charge for luggage.)

After the fact, I’m satisfied with my decision and my choice. The printer did just what I needed it to do — that is, print — and now it’s found a home in our home office, where it does some scanning as well as occasional color printing. Yes, I still use my monochrome laser most of the time, but it’s handy to have this printer around. The moral of the story is that advice — including technical advice — has to fit the circumstances. And when those circumstances change, it’s useful to look again at our opinions and preconceived notions to make sure they still fit.