Three Buckets of Customer Data

(Published on the Actuate blog on May 28, 2014. It’s not every day that you get to write a lede like this¬†for a tech company. I also wrote the infographic it’s based on.)¬†


All hail the humble bucket. Buckets may not be fancy, but they’re useful, flexible and practical. We should all be so lucky.

Buckets¬†also are ubiquitous: The paint on our walls and some of the food on our plates likely spent time in a bucket. Golfers relax at the driving range with a bucket of balls. Bikers, skiers and skaters affectionately¬†call their helmets ‚Äúbrain buckets.‚ÄĚ Coders use¬†bucket sort¬†to get numbers in sequence. We contemplate our future by compiling a bucket list.

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Buckets image by Ali Harrison. 

Three Buckets Infographic
Three Buckets Infographic