Three Buckets of Customer Data

(Published on the Actuate blog on May 28, 2014. It’s not every day that you get to write a lede like this for a tech company. I also wrote the infographic it’s based on.) 


All hail the humble bucket. Buckets may not be fancy, but they’re useful, flexible and practical. We should all be so lucky.

Buckets also are ubiquitous: The paint on our walls and some of the food on our plates likely spent time in a bucket. Golfers relax at the driving range with a bucket of balls. Bikers, skiers and skaters affectionately call their helmets “brain buckets.” Coders use bucket sort to get numbers in sequence. We contemplate our future by compiling a bucket list.

Read the rest at:

Buckets image by Ali Harrison

Three Buckets Infographic
Three Buckets Infographic