โ€œItโ€™s Quitting Time.โ€ Now what?

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Go Daddyโ€™s much-hyped 2014 Super Bowl commercial featuring a woman named Gwen quitting her job as a machinist to launch a career givingย puppet shows may be an interesting TV drama, but itโ€™s a poor idea.

Now, many of us have felt the urge to leave steady jobs to go into business for ourselves. I did it myself, nearly 20 years ago, when I left Sunset Magazine in 1996 to be a freelance publishing consultant, writer, and editor.

The difference between Gwen and me is that I left my job on good terms. I didnโ€™t quit on national television, and if had been given a chance to do so, I would have passed. Why?

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