First published on the Actuate blog on December 22, 2014. I’m sharing it here not just as a writing sample, but to illustrate how my colleagues and I grew the company blog from a disjointed, ill-used channel into a lively and growing community. I not only write for the blog, but also serve as writing coach and editor for technical and business staff who want to contribute. The Actuate blog, apart from being a content channel unto itself, is a primary source of content for the company’s other social media channels, including Twitter, Facebook, LinkedIn, and Google Plus.
The last days of 2014 are upon us. It’s been a big year at Actuate, and one thing we’re proud of (among many – more about that next week) is the growth of this blog. Thank you for reading, commenting and sharing.
A little background: In April 2014 we consolidated several different company blogs onto a single platform and expanded the ranks of our contributors. We now have a dozen great people sharing news and information about embedded analytics, customer communications, document accessibility, data visualization, events, webinars and much more, all in one place.
Our team now strives to publish new content every workday. Since we ramped up our efforts, we hit that goal every month except August, on average. (Summer vacations, anyone?) This graph shows the number of blog posts we published per month in 2014.