Fred Sandsmark's Blog

Back in June 2000 I wrote an article for California Computer News about OneShare.com I had met the CEO, Lance Lee, at a White Lotus retreat; I was doing a package of stories on online investing, and OneShare made a fun sidebar, I thought.

Not long ago, I saw an article by Mike Cassidy in the San Jose Mercury News. OneShare is still going strong, and Lance is still running it. So much has changed in the last nine years; this continuity made me happy.

Here's my original article. I'm pretty happy with it, almost a decade later.

ONESHARE.COM SELLS BIG-NAME STOCKS A SHARE AT A TIME

By Fred Sandsmark

One of the numbers you often see in stock reports is volume — the number of individual shares of stock that change hands in a single day. With today's huge institutional investors and speedy electronic trading, it's not unusual for the volume to reach a billion — yes, billion — shares a day.

In that context, it seems unusual to sell just one share of stock. But that's exactly what OneShare.com does: it sells single shares of about 100 different stocks, ranging from AT&T to the World Wrestling Federation.

Lance Lee, a former broker, founded San Francisco-based OneShare.com in 1996 and remains the company's CEO. "I noticed that people were trying to transact single shares," Lee recalled. "My brokerage, like most brokerages, really discouraged it. It's actually very costly for the company."

So Lee started a company specifically to sell single shares. Oneshare.com began as a direct-mail business, but has grown into a busy online operation, with two-thirds of its business done over the Web. The company has sold 35,000 shares since it was founded.

Lee estimates that 30 percent of the stocks he's sold are bought for children, by their parents or grandparents, to mark special events or to teach kids about investing. His company serves this market with a colorful "My First Stock" frame and tutorial brochure. Oneshare.com provides its service for about $30 a share (plus the cost of the stock and optional framing). That may sound steep, but when compared with a broker, it's not bad. "If you go to a deep-discount broker, their com-
mission might be just $8," explained Lee. "But their certificate fee might be $25. It can add up."

And in spite of those fees, a broker might not treat the expensive piece of paper with care. For example, many brokerages fold certificates for mailing. OneShare.com ships them flat, since many customers display the certificates like works of art. A prime example is Disney stock (OneShare.corn's best-seller), which features a image of Walt with Mickey, Minnie, Donald, Goofy and other characters.

But stock certificates are more than pretty pictures. Each share of stock comes with rights and privileges. For example, every shareholder receives the company's annual report, and can attend — and vote at — the company's annual shareholders' meeting. (In darker days at Apple Computer in 1986, Steve Jobs sold all but one of his shares of Apple stock. He unloaded the shares to protest John Scully's management, but he still wanted to attend Apple's annual meeting.)

Some companies even send gifts to their shareholders — for example, McDonalds has sent coupons for food, and Wrigley has sent chewing gum. Companies that pay dividends mail checks (sometimes for just pennies per share) to shareholders.

And in select cases, a single share can confer the right to invest in the company without using a broker. This is called a Direct Reinvestment Plan (DRP). Shareholders in companies with DRPs (some examples are Campbell's Soup and General Electric) can invest as little as $10 per month, while some DRPs allow monthly purchases of up to $10,000.

But OneShare.com doesn't oversell these programs; its goal remains educational. "Our aim is to teach people about the fundamentals of stock investing," says Lee. "And not to make day traders," he adds with a chuckle.

Labels: clips, fun, money, personal history, writing

I guess the immediacy of Facebook has drawn me away from the ol' Blog. Sorry about that.

I had my first piece published by the CSUEB alumni magazine recently. It's about Assistant Professor Nidhi Mahendra's work with Alzheimer's Disease patients. Hope you like it.

Labels: clips, neuroscience, writing

Some days the Internet delivers wonderful treasure. Today's one of those days, when I got an email from a guy I'd interviewed eight years ago. With his permission, I've posted the email here. The article in which he's quoted - published in 2001 - is below his note. (Remember, this was before WiFi or iPhones or Facebook.)

Hi Fred,

I stumbled over this article on your website while I was searching google for myself haha. It's Friday and I was bored at work...

Emailing just to say hi, as requested in the Afterword of the piece. I remember answering your questions (I must have droned on and on), but wasn't sure of which magazine it was for. In the end I figured it never got published, which I thought was a shame as I never got to read it. Anyway, glad it did get published and I enjoyed your article (even the stuff not about me!), I'd forgotten about using the internet in the Indian chap's little house.

Anyway, thanks for putting it online. I was happy to read it.

Best wishes for your future publishing undertakings.

Graeme
Glasgow, Scotland
(currently in London, England)

World Wide Wandering

Online travelogues are informative and easy to create, even while you’re traveling

By Fred Sandsmark

Most of us create a packing list - at least a mental one - when we prepare for a trip. It has basics like changes of clothes, credit cards, prescriptions, and maps, as well as other helpful things like guidebooks, beach towels, and binoculars. But these days, many travelers are also packing digital cameras and laptop computers to document their trips - and they're posting their adventures on the Web, sometimes right from the road.

Take Brice Wong of Vancouver, British Columbia. Last fall, before embarking on a 10-day road trip with two friends to go mountain biking in Moab, Utah, Wong packed a "mobile office" - computer, digital camera, PDA, several mobile phones, and an inverter (to run 120-volt devices from the cigarette lighter) - in his Mazda B4000 4X4 pickup, along with the bikes. Wong and friends produced a travelogue, hilarious and occasionally profane (this was a pickup-full of twentysomethmg males, after all), and posted it at www.futurelooks.com. The journal's not just for laughs, though; the descriptions of Moab's mountain-bike trails are frequently as vivid as the famous red rocks themselves.

Why did Wong create the travelogue? "People are nosy," he says with a laugh, "so I figured, why not share our fun and adventures with the world? Plus, it gives people who have never been to Moab a true sense of what it's really like. Sometimes travel agents and magazines and promotional materials really don't give you the whole truth, but if you read someone's journal or diary you're going to get the real deal."

What’s my motivation?

Another good reason to keep an online travelogue: It's easier than ever. A handful of Web sites make travelogue creation a simple click-and-type operation that any technophobe can handle. But the motivation for individual traveloguers varies. For Graeme Renfrew - who quit a "subterranean desk job" in Glasgow, Scotland, cashed in his pension, and set out on a 14-monih trip around the world - a travelogue is an easy, inexpensive way to check in with the family (his travelogue can be found at www.travelpod.com). "It's cheaper than phoning home," says Renfrew. "The Web travelogue lets me tell them everything is OK from a distance. And if they aren't interested, it doesn't bother me."

Vanity drives a lot of traveloguing, too. "We refer to it as ego gratification," says J. R. Johnson, chief executive officer of VirtualTourist.com. "It's the same reason that your grandparents sat you down in front of the screen to see their slide show of Europe. There's some bragging involved in showing all the places you've been."

But Johnson thinks most traveloguers who use his service just want to share their knowledge. "For the most part, our members just really like helping other people," he says. "They had a good time, and they want other travelers to do the same." That often means posting specific restaurant and hotel recommendations, sightseeing suggestions, and hard-won "insider" advice.

Some people use a travelogue for capturing impressions, telling personal stories, and flexing creative wings. (Adjective alert: Amateur travelogues frequently contain prose as purple as the final fleeting flares of a simmering sunset over the tranquil waters of a steamy tropical South Pacific atoll.) Other travelers just post a skeleton of their travelogue as they go, recording events in real time, and then flesh out their account with photos, movies, sounds, and Web links when they get hack home.

Bring it on home

You don't need to carry a lot of equipment to create an online travelogue. Even Wong (of the mobile office) tries to be sensible: "I know there are lots of different sorts of gadgets and stuff on the market," he says, "but sometimes you have to really sit and think, 'How practical and reliable is this thing I'm going to be lugging around with me?' Because, man, I tell you, I hate carrying useless stuff."

People who choose to travel light can use public computers in libraries, copy shops, and hotels. There are also cyber-cafes - coffeehouses that sell Internet access by the minute. They're not hard to find in North America, or even abroad. "Last year while in Chiang Mai, Thailand, I saw five Internet cafes side by side," recalls Luc Levesque, who runs the TravelPod Web site. "Just about everyone, from restaurants to coffee shops to public libraries to laundromats, has a PC with a modem waiting for your five dollars."

Renfrew agrees - and says that these spots can often provide a window into the local culture. "There are Internet connections anywhere there are tourists with money to spend and friends to contact," he says. "One of the places I went into to check my E-mail [in India] was just some bloke's two-room house, with blue-washed walls and ceilings so low I had to crouch to get in. There was a shrine to Shiva in the same room as the clunky PC, and his mum and sister were doing each other’s hair and singing behind me. It wasn’t exactly high-tech - but it worked.”

How to create your own travelogue

Many Web sites can help you produce a travelogue. Here are a few of our favorites; all are free and none require technical expertise.

Blogger (www.blogger.com) creates Web logs or "blogs," which are just simple Web sites whose contents are organized chronologically. A blog can produce a serviceable travelogue, but you must provide the Web space to host it.

By Travelers (www.bytravelers.com) lets you link a map from its library with your travelogue. Otherwise, the site is bare-bones, so the focus is on storytelling rather than flashy features.

TravelPod (www.travelpod.com) can send E-mail to a preset group of people every time your travelogue is updated. It also gives the option of assigning a password to a travelogue, so only friends and family can see it. Photos and movies can be added, too.

VirtualTourist (www.virtualtourist.com) is an extensive travel community site that hosts travelogues. It asks specific questions about hotels, restaurants, nightlife, tourist traps, and such to elicit users’ opinions. One clever feature: You can use photos posted by other members (the site boasts more than 140,000 members) as electronic postcards.

AfterWords:

This article appeared in the short-lived Mazda Zoom-Zoom magazine in winter of 2001. It remains one of my favorites, mostly because I had the good fortune of locating wonderful interview subjects. Unfortunately, I've lost contact with them. Brice and Graeme, if you find this, please drop a line!

Copyright © 2001, 2006, 2009 / Fred Sandsmark / Marble Publishing

Labels: clips, email, fun, gadgets, Internet, personal history, travel, writing

I had the privilege of writing a profile of UC Berkeley law student Samika Boyd for the current issue of Boalt Hall Transcript, the alumni magazine of Berkeley Law. She's a remarkable woman; I hope you like the article. (There's a lot more to her story that was left out due to space considerations.)

I have several other pieces in the magazine: an article on global warming and the law of the sea in the arctic region; piece on hedge fund regulation; and a short profile of Jess Bravin, the Wall Street Journal's Supreme Court Correspondent. To read them you have to download a PDF of the entire Spring 2009 issue of Boalt Hall Transcript.

Labels: clips, law, people, writing

I recently completed my first assignment for the Berkeley Law / Boalt Hall website: a report on FTC hearings held in Berkeley on the patent system and the intellectual property marketplace. A few other pieces are in the works.

Labels: clips, law, writing

I saw an article article in today's paper about the 90th birthday of magician Lee Grabel. The San Francisco Chronicle story, by Carolyn Jones, is terrific and illustrated with some wonderful photos.

I got to interview Grabel and write a profile (much shorter than Jones's, alas) for Diablo Magazine in 2006. My favorite bit from it:

Grabel retired in 1959 and went into real estate. The transition was initially rocky; he recalls an exasperated loan officer asking for a reference “who isn’t a magician, musician, or dancer.”

The entire profile I wrote is here, but the one by Jones is better.

Labels: clips, people, work, writing

I don't know Craig Crossman, but he claims to be host of "the No. 1 daily national computer radio talk show, Computer America." I came across one of his articles, syndicated by McClatchy-Tribune Information Services, on PhysOrg.com. This is the opening paragraph:

One of the really great computer applications is the ability to record audio and save it to a digital file. One of the more interesting recording applications these days are podcasts. Making a podcast is fairly straightforward. Besides the computer, all you basically need is the recording software and a microphone. As far as the recording software is concerned, deciding what program to use can be somewhat daunting in that there are so many titles available from which to choose.

Holy moly. This reads like a basic copyediting test: "How many mistakes can you find in this paragraph?"

Has McClatchy fired all of its editors?

Labels: language, media, technology, writing

Some of you know I'm envious of Mark Salzman. He's a famous, handsome author (his Lying Awake is one of my favorite books) who's also quite a good cellist. I'm a busy but obscure writer and mediocre bari sax player.

Today, in the course of writing a press release for Cal Performances, I encountered another person to envy: Dean Elzinga. In addition to being an esteemed and busy singer, he has also worked professionally as a technical writer. Cool thing is, he still lists "Writer & Editor" on his LinkedIn profile, along with "International, Classical Bass-Baritone Singer."

Mr. Elzinga will be in Berkeley on March 13, singing Schoenberg's Ode to Napoleon with the Brentano String Quartet. I'll be there, wearing green.

Labels: art, books, fun, music, people, singing, writing

Michelle Gamble-Risley, who as editor of California Computer News gave me an opportunity early in my freelancing career, was on ABC News recently, sharing career- and life-changing ideas from her new book, Second Bloom. Congratulations, Michelle!

Labels: books, friends, jobs, marketing, money, news, people, TV, video, writing

I came across this quote today, from Norwegian writer Arne Garborg:

"It is said that for money you can have everything, but you cannot. You can buy food but not appetite; medicine, but not health; knowledge, but not wisdom; glitter, but not beauty; fun, but not joy; acquaintances, but not friends; servants, but not faithfulness; leisure, but not peace. You can have the husk of everything, but not the kernel."

Several different translations are out there, but the essence is the same.

Labels: money, Norway, quotes, work, writing

I learned today on the CSUEB View that one of my CSUH professors, Douglas L. Peterson, has died.

The View article says that Prof. Peterson left CSUH in 1977, but I know I had at least one class from him in the early 1980s. I remember one episode very clearly.

I was a young and nervous underclassman, still trying to decide on a major. I had written my first paper for Prof. Peterson's class, and was surprised when he started reading the paper aloud in class one day. (He didn't say who had written it.) He read my thesis paragraph, then looked up over his half glasses and said to the class, "I don't agree with that." My heart sank a little. He read more, then gave another disapproving remark. The pattern repeated. With each of his comments, I'm sure I slumped deeper into my chair. He eventually read the entire paper, taking it apart bit by bit.

When he finished, he looked up and said (I paraphrase), "I didn't agree with much of what this writer said, but he presented his arguments well and thoughtfully. It's a well-written paper. I gave it an A."

It was there and then that I decided to be an English major. That a teacher could put aside his opinions on my ideas and judge my writing on its merits impresses me to this day. It's a goal I aspire to when I edit others.

Labels: CSUH, language, obituary, people, writing

When I tell people that I work at home, a common reaction is a sort of swooning: Oh, that must be nice, they say. Yes and no; I like setting my own hours and not having a commute, but I sometimes miss having colleagues whom I see regularly.

But perhaps I shouldn't long for coworkers after all. A survey (sponsored, almost inexplicably, by some mysterious Hormel lunch product), showed that 51 percent of surveyed workers identified their coworkers, and not the work itself, as the number one source of on-the-job stress.

Other findings:

Your Desk Is The New Water Cooler. A majority of office workers in America can’t get away from office gossip because most of it takes place right at their desk or a co-worker’s desk (53 percent), rather thansomewhere outside their workspace such as the water cooler (just 2 percent) or the kitchen or lunch room (22 percent).

Catchphrases That Drive You Crazy. The top three clichés that drive office workers nuts? “Think outside the box” (22 percent), “Team Player” (20 percent), and “Shoot me an email” (19 percent).

Flattery Doesn’t Get You Everywhere. Brownnosers are a major office offender. Among office workers familiar with NBC’s “The Office,” the character they’d least like to get stuck in an elevator with is irritating brownnoser Dwight Schrute, played by actor Rainn Wilson (27 percent).

A Lack of Long-Lasting Lunches. Unfortunately, many office workers just aren’t satisfied by their desktop dining: nearly half (46 percent) say they feel hungry again within just three hours of their midday meal.

Ah ha! That last point shows why a lunch-meat company sponsored the study. Another lunch-related data point from the survey: Nearly half of Americans who work in an office eat lunch at their desk at least three times a week.

The results don't strike me as all that surprising. What does surprise me is the casual use of the word "brownnoser" in the press release. Did the Hormel PR folks think at all about its origin? Then again, Houghton Mifflin on dictionary.com (linked above) says "Despite its scatological origin, today this slangy term is not considered particularly vulgar."

Labels: marketing, surveys, words, work, writing

I'm catching up on posting some older stories. Here are two I wrote for Diablo Magazine:

The Illusionist - a profile of magician and Alamo resident Lee Grabel - January 2007. Snippet:

His den is covered with playbills and pictures of Grabel and his wife, Helen, onstage. Files overflow with newspaper reports of their performances in the 1950s, when Lee was America’s preeminent magician.

The Shark Whisperer - a short item about John Valentine, a Pleasanton man who nurses sharks in his huge home aquarium - December 2006. Snippet:

A money manager for wealthy clients, Valentine began keeping reef fish in 1999 to unwind. In 2000, he adopted an 18-inch whitetip reef shark when a customer reneged on a deal with a Danville aquarium-store owner. The shark grew to four feet; Jigsaw now stars at the Monterey Bay Aquarium.

Labels: clips, writing

I recently got my author copy of Save $20,000 With a Nail, a Reader's Digest book. I researched and wrote the Home Appliances chapter. My friend and colleague Aimée Oscamou also contributed to the book. (Aimée, I know you check this blog occasionally; what chapters did you end up doing? Honk your horn in the comments.)

The book was packaged by Gonzalez Defino in New York, and provided me with a welcome opportunity to work with the brilliant and kind Joseph Gonzalez.

Labels: books, clips, writing

After a brief hiatus, Symantec has resurrected its CIO Digest magazine. for the current (April 2008) issue, I interviewed three healthcare IT leaders, asking them about their challenges with device management, enterprise security, storage, compliance, and communications. The article, entitled Best Medicine, can be found here (pdf).

Labels: clips, health, marketing, medicine, science, technology, writing

The new issue of Boalt Hall Transcript (the UC Berkeley law school alumni magazine) is out, and I realize that I hadn't yet linked to articles from the last issue, published in Spring 2007. I had two:

Does Money Talk? discusses the research of Professor Eric Talley, who's done work linking creative executive compensation to securities fraud.

Patent Trolls Take Their Toll talks about patent reform with Professor Pamela Samuelson.

Please check them out, and share your comments. For the current issue of Transcript (which I'll link to when it's live online) I profiled Howard Chao, a prominent Silicon Valley attorney who does private equity work in China.

Labels: clips, law, technology, writing

Those of us who love The Book Shop in Hayward were happy to see the article about Hank Maschal in Saturday's Daily Review. In it, Staff Writer Kristofer Noceda got a lot of the details exactly right. For example: "If friends were made solely on first impressions, Maschal wouldn't have many. Yet he does, several of them longtime, loyal customers. That customer loyalty is what helps keep the store open." Count me among them. I also liked Noceda's calling Renée Rettig "the sweet to [Hank's] sour." An excellent article about a gem of a place.

Labels: books, friends, fun, Hayward, writing

I was sad to read that Ray Orrock, columnist for the Daily Review, has died. I read him daily when I was growing up and until he retired a few years ago.

I liked so much about him. His unadorned wit. His power of observation. His devotion to friends and family. His love of sports cars. The fact that he was a cartoonist. And the fact that writing was a second career for him -- he had originally worked in the public sector, if I recall correctly.

One of Mr. Orrock's taglines was "I'd buy him a drink." (As in, "If I met the guy who invented flavored lipstick, I'd buy him a drink.") About a week after my 21st birthday, I had the good fortune (with the help of some friends) to meet Ray Orrock for a drink at a bar on Winton Avenue in Hayward. It was a great visit.

I really wanted to buy him a drink, but Mr. Orrock insisted on paying. What a gentleman.

Mr. Orrock said in one of his columns long ago that he wanted a palindrome on his grave marker. Here's what he came up with: "Risk Corroded a Jaded Orrock, Sir." Brilliant. I hope he gets his wish.

Labels: obituary, writing

My pal Cary Nasatir has a new article on the Vic Firth website entitled Taming the Volume Beast in the Percussion Section. He talks about drumstick selection, drum stands and hardware, the angle of the drum itself, and tuning up drums. He also addresses player confidence and motivation. Good reading.

But it's funny: Cary doesn't explain how to get drummers to stop talking between pieces. That's the real volume beast! (Just kidding, buddy ...)

Labels: friends, music, writing

There's a funny essay by Giles Turnbull in The Morning News today, discussing author bios -- those little one- or two-sentence blurbs in books and at the end of magazine articles that tell the reader something about the writer. Well worth reading.

I've had a rough time with author bios, but not for the reasons that Turnbull mentions. My biggest problem has been with bios that embarrass me because they list the many defunct publications that I've worked for. Somehow -- I suppose because of cuts-and-pastes from old articles -- Silicon Valley TechWeek still appears in my author bio sometimes. TechWeek hasn't been published for years and years.

My favorite version of my own author bio is the one that appeared in How to Organize (Just About) Everything:

Fred Sandsmark is a freelance writer in the San Francisco Bay Area, covering technology and home-related subjects. Working on this book inspired him to organize his garage, a task that should be completed sometime next week.

Labels: clips, writing

Now that I sport a healthy Body Mass Index of 23, I'm more relaxed reading stories about obesity and related health challenges. I sense (but can't document with multiple examples) some pushback against the very concept of an obesity epidemic. I also sense (but again can't document) that science writers stories on this topic to have some fun with language. For example, this paragraph from a story found on PhysOrg.com, discussing a British Medical Journal article on debate about an obesity epidemic:

In summary, a large body of evidence documents that over-nutrition and obesity are a major global health problem, say the authors [emphasis mine].

Cheap joke, but it made me chuckle.

Labels: health, science, writing