Fred Sandsmark's Blog

I drove past the Mervyn's headquarters on Foothill Boulevard in Hayward yesterday morning around 8:00 a.m. The parking lot was empty, except for a TV truck with its transmitter mast extended. I knew immediately that the local retailer was calling it quits.

I have a bit of a history with Mervyn's (apart from just buying lots of clothes there over the years). As a kid I delivered their advertising circulars for a year or so. Published every week, the ads were distinctive in that they used illustrations rather than photographs of the merchandise. I'd get a bundle of these flyers on Monday after school; I'd roll and rubber-band them, and toss them onto maybe 150 porches in my neighborhood. It was less work than a daily paper route and didn't involve collecting, so it was a great job for me. I don't remember how much I made, but I remember that it was my own money.

When I was at CSUH I did an internship in the PR office at Mervyn's headquarters, working for Lizette Weiss and Joanne Johnston, both of whom subsequently held many distinguished media relations jobs in the Bay Area. This was when Mervyn's had its headquarters in the industrial area of Hayward. It was a fun internship, and it came at a time (1983) when the company was on the move.

Another connection was made when Mervyn's moved its headquarters into the old Capwells' building in downtown Hayward. I had worked in Capwell's for a few years in college, and was glad to hear that the building would get a new life. Though I never went into the building after it became offices, I remember hearing from friends at Sunset Custom Publishing that the escalators were still in place between the two floors. Mervyn's took very good care of a signature piece of property in town, and it will be hard to find another business to take that spot.

Now the building will be vacant again, and an important local business has disappeared. The job losses are sad, of course, but sadder still to me is the idea that a retailer with deep roots here in the East Bay -- and deep personal connections -- is gone.

Labels: CSUH, Hayward, jobs, people, personal history, retail, sales, work

I don't have cable TV anymore and haven't yet hooked up a rooftop antenna. I haven't missed television, but tonight I needed to record a news segment for work. What to do?

I got my little LCD TV out of my emergency kit, and put my Flip Ultra on a tiny tripod. It's not beautiful, but it did the job.

Labels: gadgets, media, technology, TV, video, work

I got a fun assignment at the recent Oracle OpenWorld: to conduct some informal video interviews of people attending the conference. Two of them are posted on YouTube.





I hadn't done something like this before, and I found it a bit intimidating to approach strangers at first. (Especially with a two-page release form for them to sign.) But the interviewees were gracious and funny, and the assignment was a kick.

The videos were shot with a Flip Video Ultra. I was so impressed with the camera that I got my own. Expect more videos soon!

Labels: clips, gadgets, Oracle, technology, video, work

We're trying out some new technology here at the Marble Publishing World Headquarters.

Connectivity: I'm testing out AT&T High Speed Internet Pro here at the home office. I haven't yet turned off my Comcast cable modem service, but expect to soon. Several factors played into this decision: I'm not watching TV anymore so having cable is $1200 a year I don't want to spend; AT&T's service includes use of WiFi at Starbucks; and by consolidating billing I can save a few bucks and simplify paperwork. (I opted not to get the U-Verse service, because [again] I'm not watching TV.) I got the setup kit just before Labor Day and the install worked fine. I left the modem running for the weekend and switched the computer over to the service this morning. The DSL modem (a Motorola MSTATEA) is a tiny thing, just 4.25 x 3.5 inches.

Related question: the DSL modem has a sticker reading: "To maximize connection speed, leave this modem on for 10 days after DSL installation is complete. Please note: You can use your DSL service during this time. It is not necessary to leave your computer on, only the modem." Any idea what that's about?

PDA: I've sprung for an Apple iPod Touch. I got the base model on the Apple Refurb store for $200. (It's been months since my Palm Zire died.) I couldn't justify the monthly charges for an iPhone. So far I'm very, very happy with the Touch. I've got it loaded with music, videos, and photos, along with my calendar and contacts. I'm using it occasionally for email and web surfing (including on the AC Transit M Transbay Bus). I haven't bought any apps yet, but I'm looking at some sort of password database.

Desk phone: Call me old-fashioned, but I still have a landline here at World Headquarters. However, because I consolidated phone numbers (510-538-5263 is no longer connected), I wanted a cordless desk phone with an answering machine and two handsets (one for downstairs). I got a Panasonic KX-TG9342T, and so far I like it very much. (Thought the Talking Caller ID is kinda creepy ...)

Wireless router: I got a Linksys WRT54G2. I haven't had WiFi in the house for a while, and bought this router without a lot of comparison shopping. Perhaps a mistake. It works great with the Touch but not with my old G3 iBook. I have yet to figure out what's up there, but haven't put a lot of effort into it yet. I may end up wishing I had splurged on an Apple Airport with Airtunes, especially once I move more of my music collection in that direction.

Labels: Apple, gadgets, Internet, ISP, technology, TV, work

When I tell people that I work at home, a common reaction is a sort of swooning: Oh, that must be nice, they say. Yes and no; I like setting my own hours and not having a commute, but I sometimes miss having colleagues whom I see regularly.

But perhaps I shouldn't long for coworkers after all. A survey (sponsored, almost inexplicably, by some mysterious Hormel lunch product), showed that 51 percent of surveyed workers identified their coworkers, and not the work itself, as the number one source of on-the-job stress.

Other findings:

Your Desk Is The New Water Cooler. A majority of office workers in America can’t get away from office gossip because most of it takes place right at their desk or a co-worker’s desk (53 percent), rather thansomewhere outside their workspace such as the water cooler (just 2 percent) or the kitchen or lunch room (22 percent).

Catchphrases That Drive You Crazy. The top three clichés that drive office workers nuts? “Think outside the box” (22 percent), “Team Player” (20 percent), and “Shoot me an email” (19 percent).

Flattery Doesn’t Get You Everywhere. Brownnosers are a major office offender. Among office workers familiar with NBC’s “The Office,” the character they’d least like to get stuck in an elevator with is irritating brownnoser Dwight Schrute, played by actor Rainn Wilson (27 percent).

A Lack of Long-Lasting Lunches. Unfortunately, many office workers just aren’t satisfied by their desktop dining: nearly half (46 percent) say they feel hungry again within just three hours of their midday meal.

Ah ha! That last point shows why a lunch-meat company sponsored the study. Another lunch-related data point from the survey: Nearly half of Americans who work in an office eat lunch at their desk at least three times a week.

The results don't strike me as all that surprising. What does surprise me is the casual use of the word "brownnoser" in the press release. Did the Hormel PR folks think at all about its origin? Then again, Houghton Mifflin on dictionary.com (linked above) says "Despite its scatological origin, today this slangy term is not considered particularly vulgar."

Labels: marketing, surveys, words, work, writing