Monday, June 16, 2008
People Like Brain Images
I've looked at my fair share of brain MRIs and even played with OsiriX. Turns out I'm not the only person who finds neuroscience and brain imaging compelling.
A study, blogged about at Cognitive Daily, says that brain images make science articles more compelling to readers.
The article's interesting and compelling. The comments are also worth reading; get ready for the advent of neuromarketing.
A study, blogged about at Cognitive Daily, says that brain images make science articles more compelling to readers.
Not long ago we discussed work led by Deena Skolnick Weisberg showing that most people are more impressed by neuroscience explanations of psychological phenomena than plain-old psychology explanations. Talking about brains, it seems, is more convincing than simply talking about behavior, even when the neuroscience explanation doesn't actually add any substantive details.
The article's interesting and compelling. The comments are also worth reading; get ready for the advent of neuromarketing.
Labels: language, marketing, neuroscience, psychology, science
