Saturday, October 18, 2008
Mervyn's Demise
I drove past the Mervyn's headquarters on Foothill Boulevard in Hayward yesterday morning around 8:00 a.m. The parking lot was empty, except for a TV truck with its transmitter mast extended. I knew immediately that the local retailer was calling it quits.
I have a bit of a history with Mervyn's (apart from just buying lots of clothes there over the years). As a kid I delivered their advertising circulars for a year or so. Published every week, the ads were distinctive in that they used illustrations rather than photographs of the merchandise. I'd get a bundle of these flyers on Monday after school; I'd roll and rubber-band them, and toss them onto maybe 150 porches in my neighborhood. It was less work than a daily paper route and didn't involve collecting, so it was a great job for me. I don't remember how much I made, but I remember that it was my own money.
When I was at CSUH I did an internship in the PR office at Mervyn's headquarters, working for Lizette Weiss and Joanne Johnston, both of whom subsequently held many distinguished media relations jobs in the Bay Area. This was when Mervyn's had its headquarters in the industrial area of Hayward. It was a fun internship, and it came at a time (1983) when the company was on the move.
Another connection was made when Mervyn's moved its headquarters into the old Capwells' building in downtown Hayward. I had worked in Capwell's for a few years in college, and was glad to hear that the building would get a new life. Though I never went into the building after it became offices, I remember hearing from friends at Sunset Custom Publishing that the escalators were still in place between the two floors. Mervyn's took very good care of a signature piece of property in town, and it will be hard to find another business to take that spot.
Now the building will be vacant again, and an important local business has disappeared. The job losses are sad, of course, but sadder still to me is the idea that a retailer with deep roots here in the East Bay -- and deep personal connections -- is gone.
I have a bit of a history with Mervyn's (apart from just buying lots of clothes there over the years). As a kid I delivered their advertising circulars for a year or so. Published every week, the ads were distinctive in that they used illustrations rather than photographs of the merchandise. I'd get a bundle of these flyers on Monday after school; I'd roll and rubber-band them, and toss them onto maybe 150 porches in my neighborhood. It was less work than a daily paper route and didn't involve collecting, so it was a great job for me. I don't remember how much I made, but I remember that it was my own money.
When I was at CSUH I did an internship in the PR office at Mervyn's headquarters, working for Lizette Weiss and Joanne Johnston, both of whom subsequently held many distinguished media relations jobs in the Bay Area. This was when Mervyn's had its headquarters in the industrial area of Hayward. It was a fun internship, and it came at a time (1983) when the company was on the move.
Another connection was made when Mervyn's moved its headquarters into the old Capwells' building in downtown Hayward. I had worked in Capwell's for a few years in college, and was glad to hear that the building would get a new life. Though I never went into the building after it became offices, I remember hearing from friends at Sunset Custom Publishing that the escalators were still in place between the two floors. Mervyn's took very good care of a signature piece of property in town, and it will be hard to find another business to take that spot.
Now the building will be vacant again, and an important local business has disappeared. The job losses are sad, of course, but sadder still to me is the idea that a retailer with deep roots here in the East Bay -- and deep personal connections -- is gone.
Labels: CSUH, Hayward, jobs, people, personal history, retail, sales, work
Sunday, April 13, 2008
The Book Shop in Daily Review
Those of us who love The Book Shop in Hayward were happy to see the article about Hank Maschal in Saturday's Daily Review. In it, Staff Writer Kristofer Noceda got a lot of the details exactly right. For example: "If friends were made solely on first impressions, Maschal wouldn't have many. Yet he does, several of them longtime, loyal customers. That customer loyalty is what helps keep the store open." Count me among them. I also liked Noceda's calling Renée Rettig "the sweet to [Hank's] sour." An excellent article about a gem of a place.
Labels: books, friends, fun, Hayward, writing
