Thursday, October 29, 2009
Time Travel is Real!
You see the news stories every once in a while: a letter, mailed dozens of years ago and presumed lost, appears miraculously at the home of someone. The long-lost letter trope is also used in movies.
Well, it happened to me. How else can you explain this?
That's right: I got an AOL CD in the mail the other day. It has all the hallmarks of AOL mailings of 15 years ago: Unlimited dial-up access! One free month! No credit card required! Even the 10-digit registration number and two-word password that AOL used back in the 1990s.
Pew Internet now finds that 63 percent of US households now have broadband. The target market for this sort of offer must be miniscule. (How many computers even have dial-up modems anymore?) I wonder what the response rate for this kind of offer is, and what the economics of it are.
Well, it happened to me. How else can you explain this?
That's right: I got an AOL CD in the mail the other day. It has all the hallmarks of AOL mailings of 15 years ago: Unlimited dial-up access! One free month! No credit card required! Even the 10-digit registration number and two-word password that AOL used back in the 1990s.
Pew Internet now finds that 63 percent of US households now have broadband. The target market for this sort of offer must be miniscule. (How many computers even have dial-up modems anymore?) I wonder what the response rate for this kind of offer is, and what the economics of it are.
Labels: fun, Internet, ISP, marketing, technology
# posted by F.S. @ 7:35 AM 
