Friday, March 20, 2009
Cisco Flips for Video
The rumors were true: Cisco has purchased Pure Digital, the company that makes the Flip camcorder.
Cisco, of course, has been a beloved client of mine for years. And I'm a fan of Flip, and have done some mildly crazy things with mine (such as strapping it around my neck while skiing and making a hillbilly VCR out of it).
But what to make of the merger? Cisco historically has been very good at acquiring and integrating other business-focused technology companies into its corporate fold. Its acquisition of Linksys and its move into the home market has been generally well-handled, but that involved a networking company buying another networking company. The Pure/Flip company is a different beast, and I suspect it has a very different customer base. Dumber and cheaper, to be frank. (Remember, I'm a Flip devotee.)
My advice for Cisco (as if it wants my advice) is twofold: keep Pure's programmers, because I generally like the way FlipShare works (though not its appearance); and create a cheap, capacious battery-powered box that can offload videos from the Flip when I'm away from the computer. (For those of you who don't know: the Flip does not have removable memory, so once it's full, you can't record any more until you offload the videos.) If that box can be a network device too, fine; just keep it simple.
Cisco, of course, has been a beloved client of mine for years. And I'm a fan of Flip, and have done some mildly crazy things with mine (such as strapping it around my neck while skiing and making a hillbilly VCR out of it).
But what to make of the merger? Cisco historically has been very good at acquiring and integrating other business-focused technology companies into its corporate fold. Its acquisition of Linksys and its move into the home market has been generally well-handled, but that involved a networking company buying another networking company. The Pure/Flip company is a different beast, and I suspect it has a very different customer base. Dumber and cheaper, to be frank. (Remember, I'm a Flip devotee.)
My advice for Cisco (as if it wants my advice) is twofold: keep Pure's programmers, because I generally like the way FlipShare works (though not its appearance); and create a cheap, capacious battery-powered box that can offload videos from the Flip when I'm away from the computer. (For those of you who don't know: the Flip does not have removable memory, so once it's full, you can't record any more until you offload the videos.) If that box can be a network device too, fine; just keep it simple.
Labels: gadgets, news, photography, technology, video
# posted by F.S. @ 6:50 AM 
