Tuesday, October 30, 2007
Journalists and the Web
I happened upon a couple of press releases announcing surveys of journalists' use of Web 2.0 technologies today. They both have a lot of numbers, but probably not a lot of surprises.
The first, released October 22, 2007 by Arketi Group, showed that 100% of journalists surveyed use the Internet for their work, and 60% spend more than 20 hours a week online. 84% of journalists would, or already have, used blogs as primary or secondary sources for articles. The survey also breaks down how journalists like to communicate with unknown sources. (Hint: email beats the telephone.)
The second, relased October 30, 2007 by Bulldog Reporter and TEKgroup International, says that 70% of journalists follow at least one blog. 37% get at least one RSS feed, and 28% "visit a social media or networking site, such as YouTube, Facebook and MySpace, at least once a week." (More like once an hour, among the journalists I know.)
Conclusions? Journalists are like everyone else: they crave stimulation, they want to connect with other people, and they use tools that make their lives, and their jobs, easier.
The first, released October 22, 2007 by Arketi Group, showed that 100% of journalists surveyed use the Internet for their work, and 60% spend more than 20 hours a week online. 84% of journalists would, or already have, used blogs as primary or secondary sources for articles. The survey also breaks down how journalists like to communicate with unknown sources. (Hint: email beats the telephone.)
The second, relased October 30, 2007 by Bulldog Reporter and TEKgroup International, says that 70% of journalists follow at least one blog. 37% get at least one RSS feed, and 28% "visit a social media or networking site, such as YouTube, Facebook and MySpace, at least once a week." (More like once an hour, among the journalists I know.)
Conclusions? Journalists are like everyone else: they crave stimulation, they want to connect with other people, and they use tools that make their lives, and their jobs, easier.
